The Craft: Jewels Clark on Thriving Outside of LA-NYC



Hello everyone! Welcome to The Craft, Novella’s monthly series where we talk to women like you and do our favorite thing: geek out about writing. This month, we spoke to Jewels Clark, project manager and founder of How to Be Social, a community of creatives and entrepreneurs in Dallas, TX. Scroll down to read all about her craft.

Interviewed by Sandy Sanchez

Want to be featured? Email us at to tell us about your Craft.


jewels.clark_32321866_445417139240599_2000779243184717824_n (1).jpg

The Craft: Jewels Clark

What’s your name and what do you do?

My name is Jewels Clark and I’m from Dallas, TX. I’m a project manager in creative and digital strategy, but my full time passion is How To Be Social, a tight-knit community of fine art folk, digital creatives, and entrepreneurs here in Dallas. I also love doing photoshoots with other creatives in my community and playing guitar from time to time.

What made you decide to start How to be Social and where do you see it going?

At How to be Social, we’re defeating social stigmas by answering and discussing complicated social questions with professionals and peers.  A lot of inspiration for HTBS came from my own personal loneliness and curiosity, but what brought it to life was the humans who would respond to the Instagram stories or blog posts.

We actually just had our HTBS End-of-Summer Soiree! We had 200 people in attendance and we’re also excited to be bringing on 12 people to the team. Over the next six months, we’ll be having monthly professional-led community groups that will be educating people on a range of social issues.


Any advice for women who have full-time jobs but also want to keep up with their side passions?

If we’re being honest, it’s really, really hard to do both. I know in my heart that what I am doing is good for the community and that it’s needed. The thing is, no matter where you go, that full time job will always want your time and attention, even if the cause is a good one. Just remember that if it’s something you truly love, never give it up on it. Just because it doesn’t make money yet or isn’t widely popular doesn’t mean it’s not important and that you aren’t touching someone's life. If you have a passion, then be like Nike and just do it.

What’s your favorite thing about the creative community in Dallas?

Best. Community. Ever. Seriously. You think it’d be LA or NY but no. The good ole DTX has it best. Our diverse community of creatives is filled with photographers, painters, fashion designers, musicians, and more. This creative community fuels my fire to continue to create in new and different ways every single day.

We all get writer’s block from time to time. Do you have anything you keep by your side to inspire you?

A while back I had How To Be Social stickers made for myself and supporters. I have that sticker on my laptop and anytime I pick up my hand, I see it right where it would rest if I was typing. It’s a constant reminder that this isn’t about me – it’s for the community.

Where do you like to write?

Coffee shops. Basic as hell but I love a coffee shop with a good comfy couch and even better coffee! I love to work to jazzy lo-fi music on my big, pink headphones.

You’re writing a book that’s expected to be out by Summer 2019. Any teasers as to what it’s going to be about?

While it’s definitely still in the drafting process, it’s going to be about how to become invincible at an early age. Vague enough for you?

What’s the vacation/staycation of your dreams?

If Chicago is Frank Sinatra’s kind of town, then that’s where you’ll find me. Only in the summer time, though, with Lake Michigan’s light cool breeze, while I’m sitting in the shade of a great big tree. Just laying there, closed eyes, nothing on my mind, and relaxed. That’s my happy place.

FullSizeRender (1).jpg

Follow us on Instagram & stay tuned for our next event!